Manufacturing giant Sertec had expanded to seven sites in four countries, but this meteoric rise was not reflected in their brand. And this was causing a problem. Despite being one of the largest employers in the Midlands, they faced an ongoing struggle to recruit talent, particularly for their prestigious apprenticeship scheme. The war for next-generation talent was certainly on!
With the sector misconceived as a dirty, low-paid, low skills job, we needed to change these stereotypes and promote Sertec in a positive light, so younger recruits understood how the industry had revolutionised. The company needed a major image overhaul for their brand and website to help attract millennials and gen z to the sector. They approached PLOTT to help them develop their external, internal and employer brands and to deliver a consistent message across the globe.
Our challenge was two-fold, we needed to communicate across all levels of staff in four countries, as well as continuing to attract new talent to the business. We started working with PLOTT to overhaul our internal communications, we then went onto updating our website and overall our employer brand. We work with the PLOTT team ongoing and enjoy having the creative support as and when we need it.