Located in one of the most multicultural parts of the world, the University of East London boasts 18,000+ students from 134 different nationalities. In 2019 UEL appointed a new Vice-Chancellor and President, Prof. Amanda J. Broderick. Prof. Broderick came to the university with an ambitious ten-year vision: to reposition UEL as the number one careers-led university.
With the university landscape growing more competitive each year and the UEL brand suffering from a legacy of low entry requirements, it was clear UEL needed help to strengthen their proposition and launch their new vision. They needed a partner who could visually communicate their distinctive value to all stakeholders in a bold, creative way and cut through the market clutter. After participating in a competitive pitch process with five other studios, we were chosen to help them do just this!
PLOTT very much acted as a partner on the development of the corporate logo. They understood the need to strike a balance between reflecting our forward-thinking Vision and our institutional heritage and produced something that was overwhelmingly well-received by all stakeholder groups. From here they came up with the #BeTheNext concept which aligns perfectly with the institutional Vision and provided guidance to our in-house team to support the campaign execution.