As a trailblazing Fintech disruptor with multiple high-profile awards, this innovative, game-changing company needed a bold brand identity to match. With the digitisation of the finance sector, next-gen clients demanding slick tech solutions and the impact of the Covid-19 pandemic, it was clearly time to revisit their brand to give them the boost they needed.
We have worked with moneyinfo for a number of years on both their portal user interface (UI) design and a range of marketing collateral. So, with PLOTT also being part of the Fintech Adviser Forums, we were ideally positioned to help the fintech leaders strengthen their brand and position their software as the sector’s portal-of-choice. With big scale-up ambitions, there was no time to waste.
Working with the guys at PLOTT Creative was really exciting, we sat down with their team and developed a roadmap of activity to help get our brand and visual identity to match our cutting edge software. To work with an agency that just got us, was really refreshing. Their approach was clear and they made some great suggestions on how we could reuse content across multiple platforms to maximum impact for our budget. As our business continues to grow, it’s reassuring to know that we have an agency partner that can support us to deliver our vision.
As part of the discovery session, we challenged the moneyinfo team to think hard about their higher purpose and answer those difficult questions around ‘why they exist.’ During this soul-searching excercise, we came up with a new strapline ‘A better client experience,’ which stripped back the complexities of the software to a few simple words. The simplicity really struck a chord with the team; a real breakthrough moment.
From there, we modernised the logo, introduced a vibrant secondary colour palette and developed a style of imagery incorporating the moneyinfo icon segments, to create a unique feel. More significantly, we introduced the use of white space for a cleaner, fresher feel. Once established, we rolled out the new look across all aspects of the brand. From a new website, and exhibition graphics to video cards, the portal and brochures, their bold new identity gave them the standout they needed.
