A manufacturer of tasty and natural pet food based on fish protein, Fish4Pets is growing its presence in the UK and beyond. With origins in small fish farms along the Norwegian coast, Fish4Pets has a large, loyal community of fans across the globe.
We have worked with this passionate team for over 5 years and so we were delighted when they asked us to help deliver a wider positioning strategy to evolve the brand from Fish4Dogs to Fish4Pets. Using the collective experience of multiple agencies, we helped F4P solidify its offering and update its visual brand language to ultimately help grow the global consumer base.
We thoroughly enjoyed working with the team at PLOTT on our new Fish4Pets™ website. They took time to understand our objectives and provided us with a solution that was true to our brand. They devised a clear and comprehensive project plan which really helped keep us on time and in budget.
PLOTT understand who we are as a business, and working with them is like working with an extended part of our marketing team. We wholeheartedly look forward to working with them again on future projects.
As well as the day-to-day work crafting various creative campaigns and rolling out the new global website, we also created a Learning Management System (LMS) for the firm’s international distributors. The LMS was a first for us and its role was to help suppliers understand who Fish4Pets are, how they help pets and the products in their portfolio. This innovative and engaging piece of brand communications has been a huge hit with the team (and our developers) in helping spread the word and inspire the next-gen of Fish4Pets suppliers.
As their digital and creative partner, we have great fun working with the team, creating interesting stand-out communications that drive sales and engagement, awareness and loyalty across a range of channels. With so many campaigns under our belt, we could only showcase a few of our favourites here.
