In 2015, npower established the Fuel Bank Foundation (FBF) to support those who were struggling with their energy bills. Five years later, Fuel Bank Foundation became a fully independent charity. With this change came the need for a stand-alone brand identity, to position them as the leading fuel poverty charity in the UK.
With the world in the throes of the Covid-19 pandemic, the charity was more relevant than ever. The UK has seen a significant rise in people seeking help from advice agencies and food banks. Fuel poverty is often one of the main problems for those in financial distress. FBF needed a bold, credible identity to make them stand out in the energy sector and appeal to consumers, partners and government stakeholders.
You can’t fault PLOTT for their passion and drive, their creative brilliance and their ability to turn this into an amazing brand experience. What they possess that is so unique is that oh-so-essential (even though many others miss this) desire to really value a detailed understanding the business they are supporting, its vision, strategy and values, and its people. And as a result what PLOTT produces stands head and shoulders above the rest. Give ‘em a call… you won’t be disappointed.