Financial planning industry stalwart Chris Jelf had an idea; to form a supergroup of expert financial planners, and together, offer an industry-defining client experience. This new supergroup had a common goal and shared ethos; to put clients ahead of computers and offer a service that is truly personalised. From the founding principles of fairness, transparency and trust came the name: Integrity365.
We were tasked with developing a brand that put people before algorithms and positioned Integrity365 as the most aspirational choice for their client base. The exclusive “Invitation Only Club” is at the heart of their brand, so we felt a luxurious look was right for them. The new luxury finance brand reflects their high quality and gave us our starting point, using their rich history to tell a compelling story.
It was vital for us to stand out in an industry dominated by consolidation. With traditional values in a modern world, we needed to demonstrate a people-first approach; without any clichés. Having worked with PLOTT for a number of years, I know I can always rely on the team to think creatively and turn ideas into reality. The new brand has received phenomenal feedback from key industry players as well as our valued clients and employees. A highly professional team that I wouldn’t hesitate to recommend.