This was certainly one of our favourite briefs because it was so close to our hearts. Vobis had been busy creating an investment proposition that reflected their ambitions as a leader in the sustainable investing space. Vobis has been advising creatives and entrepreneurs for many years, helping them to invest in businesses that drive change, and to use their wealth to create a sustainable future for all.
They needed a brand to reflect their passion and investment approach, and to tell their story through vibrant and inspiring visuals. To attract like-minded people, we needed to express the exceptional experience and impact the team brings to their clients. The theme was evolution and adaptation to meet the demands of an ever-changing world, all the more poignant in a post-Covid-19 environment. What a brief! So we went to work.
We engaged with PLOTT as we wanted to be defined as a wealth brand that aligned our cultural intent and values rather than the traditional financial services look and feel. Our expectations were exceeded, the PLOTT team delivered a positioning strategy that blew us away. The Vobis team now feel very proud of what we represent and it’s helped capture new business as well as further cemented our existing client relationships. I wouldn’t use another agency, ever… Bloody brilliant!