Express your Selfie! Helping raise money for John Taylor Hospice

Being a glitzy black tie event at the Belfry, we wanted to come up with a fundraising idea as memorable as the evening. So we thought what better ‘stunt’ than asking all the glamorous attendees to recreate the infamous Ellen DeGeneres Oscar selfie, which was the most retweeted photo ever on social media, which gained 3.4m retweets!

We gave each table their own mini Oscar trophy, selfie stick with instructions to create the perfect selfie. They had to tweet their pic along with the hashtag which appeared on the live Twitter wall.

The stunt was not only a popular icebreaker but we had another objective – for every tweet posted with the hashtag, PLOTT donated £1 to Chamber of the Year Charity, John Taylor Hospice.

We had such a fantastic response, at one stage we thought we might break the internet and go bankrupt!  We didn’t quite smash the record (not this time anyway) but we generated nearly 100 tweets and we were proud to be supporting such a wonderful cause by rounding up our donation to £150.

We had some lovely feedback from John Taylor Hospice.

As well as raising money on the evening, we were also responsible for creating the event branding for the 2018 Chamber Awards.

We even featured on the Greater Chamber website! To see the full range of photos from the event, visit our Facebook page, there are some absolute crackers!!