Long time loyal client and PLOTT-friend Russell Heritage is a pro-golfer and YouTube star with a huge following. We’ve worked with a fair few pro golfers, as our MD Anna is a keen amateur golfer. She met Russell for some lessons at Four Ashes Golf Centre. Fortuitously it turns out, as Russell was in need of brand work and his own website. Well, Golf has ever been about mixing business with pleasure. And so we’ve been working with Russell for some years now. We created his brand and developed his website, allowing fans to purchase online lessons and interact directly with Russell.
His continued success online led him right back to PLOTT, with an idea for a subscription feature. The plan was to allow Russell’s followers to pay a small monthly fee. This would give them access to exclusive training ‘drills’ – designed to elevate their game.
Russell himself is a calm professional and patient teacher. These are likely key attributes for a pro golfer. But the website would need a strong sales message, and it’s fair to say that Russell isn’t a natural salesman. Well, thankfully he’s got PLOTT. Our websites are professional-grade software built with performance and SEO in mind. Besides which, Russell’s 155,000 strong (and growing) following would provide traffic. But traffic doesn’t necessarily mean conversions – we would need to turn visits into sales.