The benefits of a strong brand are endless! And in a world where we’re constantly working to stand out from our competitors, building and maintaining a strong brand is integral to the success of your business. In this article we’ll look at some of the key benefits of strong branding, and being a keen golfer I’ll illustrate with a few of our golf brands!
A few of the most impactful benefits of branding are:
Recognition – the biggest part of a brand identity is the logo. This is the ‘face’ of the company, and this is how customers recognise your business.
Trust/credibility – having a strong and recognisable brand strengthens your company credibility with customers, and having a credible brand means you’re more likely to get the sale.
Competitive edge – a strong brand gives you an advantage that weaker brands don’t have. Customers recognise your brand and make repeat purchases, which gives you a competitive edge in the market.
Easy introduction of new products/services – if you have a strong brand and a loyal customer base, it’s often easier and cheaper to introduce new offerings.
Customer loyalty – building a strong brand, and the recognition, trust and market presence that this brings, all leads to increased customer loyalty. And brand loyalty often lasts a lifetime.
In order to showcase the benefits of a strong brand, we’ve showcased a few of our favourite golf brands to show you!
Jamie Hillier Golf
PGA Professional Jamie Hillier approached PLOTT to create his personal brand. The blue, white and grey colour palette is clean and professional, and the JHG icon element of his logo is instantly recognisable.