Jarrovian is a team of financial planners based in London. They approached PLOTT with big growth plans and needed a brand to reflect their high aspirations. The young team had established City-firm backgrounds and were keen to create an image that was less corporate and more on-trend.
They wanted a brand which would appeal to London’s answer to Silicon Valley; the international booming Shoreditch community of tech entrepreneurs. They needed an agency that understood the financial services sector yet could disrupt the market with compliant but engaging communications. This was music to our ears!
We wanted a specialist who understood the financial services industry but were also creative thinkers who could help bring our vision to life and tell our story. The team worked hard to understand us and how we wanted the business to look and feel to support our growth plans. PLOTT are easy to work with, approachable and quick to respond.
To understand their purpose, values and service proposition, we had to get under the skin of Jarrovian. We crafted an aspirational brand with an inspirational suite of photography to support their key messages. We chose slick branding and imagery to engage their younger, tech-savvy audience.
We completely overhauled their brand styling whilst retaining a subtle nod to their previous identity; this ensured consistency for their existing clients. We also modernised the logo, keeping but simplifying the St Paul’s Cathedral icon, and we’re immensely proud of their distinctive corporate identity.
Even in a highly competitive landscape, their website stands out as bold and brave and it truly positions them as the next generation of financial planners.
