Anna’s entrepreneurial path was not based on a great desire to build a business as such. Rather, it came from necessity. After 10 years of mastering her craft in both agencies and client-side, Anna felt she needed a new challenge to keep her inspired. As she turned 32 – and with the full backing of her parents, who had also run their own small business – the idea didn’t feel as daunting.
There was only one thing holding Anna back; she wanted to persuade her brother Richard to come along for the ride! This was a challenge as Richard had a mortgage, as well as other financial commitments, and a well-paid job as a Creative Director he enjoyed. However, after much persuading and haranguing, he decided to come onboard.