On Friday we were all sweltering in the heat of a typical three day British summer. Meanwhile the great and the good descended on Sutton Coldfield Town Hall.
We were there to enjoy the Sutton Coldfield Chamber of Commerce Royal Business Fair. Words cannot fully express how good it felt to be back after three years.
And it was bustling. Over two-hundred attendees and thirty businesses represented. PLOTT was there as MD Anna Plotnek was one of the key speakers. Anna’s presentation – titled “Branding with Balls” – was about brand evolution. The process whereby a brand can be adjusted, modernised, or re-aligned for the market. Anna took a packed house through the process and showed some examples – including our own PLOTT brand.
As one of the thirty businesses represented we wanted our stand to, well, stand out. In typical PLOTT fashion we chose to do something different. Fun. A little odd. Just this side of tasteful. Roll up, roll up and have a go at the “PLOTT Hole”.