Google business reviews increase online exposure and local SEO
Google’s search algorithms are extremely complex! But there is one thing that we definitely know – Google reviews have an impact on Google local search. According to Moz, roughly 9% of Google’s entire search algorithm is driven by review signals like the ones you’ll find in a business’ Google reviews.
Consistent, relevant and up-to-date Google reviews can help rank your business towards the top of Google local search results.
Customer intelligence and feedback loop
One of the most valuable benefits of Google business reviews is the feedback loop and customer intelligence you can gain. Every review you receive serves as a customer survey response for your business and your team.
Google business reviews help improve click through rates to your website
You can really work wonders on your search engine rankings without having to spend lots of money on an SEO strategy. Your Google review rating will show up next to your business name in Google, so a good collection of positive ratings will increase clicks through to your site.