It has never been more important to find your purpose than now during the Covid-19 pandemic. We believe businesses that can step up and benefit society as a whole will be the real survivors.
The struggle for business survival is very real and this crisis will impact every person, every town, every nation and every business around the world.
We are seeing brands and businesses being forced to make tough decisions (despite government intervention and support) and things are changing daily, and they may well get worse before they get better.
As a branding person who talks about finding ‘purpose’ a lot, (i.e. the reason your business exists beyond making money), I’ve been very proud how a raft of businesses are stepping up and activating their social purposes. We referenced Brewdog (making hand santiser) and Gtech (making ventilators) as great examples of businesses that have adapted their processes to help wider society.