Standing out in the competitive world of Real Estate Finance

The REF team needed our help to establish their own Real Estate Finance brand, creating a strong recognisable presence under the wider STB brand. Working with the REF team and our partners at Headline Communications, we developed a marketing communications plan which spans PR, media and LinkedIn, as well as creating wider marketing collateral.

As specialists in property funding throughout the UK, it was key to maximise the REF online presence via LinkedIn, creating graphics and animations to support new development and investment deals. Regular press releases go out to specialist media outlets such as Property Week and Property Investor Today, and we’re scheduled to film some on-site case studies as soon as lockdown measures allow.

To support its wider marketing strategy, we created an overarching product guide along with a series of finance product datasheets. These are housed on the REF webpage we created and used by Relationship Directors to support client conversations around funding requirements.

We really enjoy working with the Secure Trust Bank REF team, a passionate bunch who love what they do and take a genuine interest in each and every client they work with. With 2021 well and truly underway, we can’t wait to see what the year brings!