As businesses look ahead to 2021, old connections in the local business community are creating new opportunities for growth. PLOTT’s Anna, an established business owner, is collaborating with a fellow female business owner who started up during lockdown.
Copywriter and marketer Anita Ellis, set up Lexicomm during the pandemic to help businesses tell their stories and inject personality into their communications. As brand storytellers, we’ve partnered with Lexicomm for copywriting services as the start-up celebrates its first quarter after launching in September.
“I know how hard it is to set up a business, let alone in a pandemic, so I’m chuffed to be able to support a new creative business like Lexicomm. Compelling copywriting is an important part of our offer and we’re already seeing the benefit.”
Katie Hale, former Chamber President, MD of Halestorm Marketing and prolific networker for PLOTT, introduced Anna and Anita at the Chamber EcoPledge launch last year when Anita was heading up marketing for YMCA Sutton Coldfield, the Chamber’s Charity of the Year. The three female business owners are now collaborating once again, supporting Anita in her new business venture.
“For me, this is what business is all about. Supporting and connecting with like-minded business owners makes us all stronger.”
Anita explains what the support from Katie and Anna means for her.
“As a new business, having the opportunity to collaborate with established businesses like Halestorm and PLOTT is a real vote of confidence. Katie and Anna are creative powerhouses and an inspiration for women in business.”
This partnership echoes another strong female PLOTT collaboration with Sabina Gran, a local illustrator who Anna has championed, incorporating Sabina’s designs into campaigns such as the Lockdown Legends colouring book, work on the Chamber EcoPledge and more recently, a Christmas campaign uniting a national financial client.
We love to help empower the businesses around us. If you want to find out more about how we can work with you, please do get in touch or email Anna directly.
