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14.07.2020

Showcase: Penney Ruddy & Winter

  • Creative
  • Finance
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Penney Ruddy & Winter is a team of Chartered Financial Planners based in the heart of the City of London.

As they entered their 7th year, PR&W were keen modernise their brand to reflect who they are and their current and future direction. With the introduction of a new financial management app, powered by another PLOTT client moneyinfo, it was the ideal time to review the visual brand language to position them as a progressive firm who understands their clients needs.

Our journey began with an introduction to PR&W by moneyinfo, and continued with a trip to the PR&W London offices in the heart of the City. Anna ran a discovery workshop with their team, listening to the story of the company and helping to define their purpose and direction for the new PR&W digital brand.

The creative output of this collaborative session was a clean, corporate digital identity which gave a nod to their heritage, and meaningful content that engages the current and next generation of clients. Promotion of their location was central to PR&Ws online presence, and so we found a balance between corporate City imagery and more person-centric shots to help illustrate their service offering.

We love working with finance companies, and we do it well. Why not take look at our finance portfolio to find out more!

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