Penney Ruddy & Winter is a team of Chartered Financial Planners based in the heart of the City of London.
As they entered their 7th year, PR&W were keen modernise their brand to reflect who they are and their current and future direction. With the introduction of a new financial management app, powered by another PLOTT client moneyinfo, it was the ideal time to review the visual brand language to position them as a progressive firm who understands their clients needs.
Our journey began with an introduction to PR&W by moneyinfo, and continued with a trip to the PR&W London offices in the heart of the City. Anna ran a discovery workshop with their team, listening to the story of the company and helping to define their purpose and direction for the new PR&W digital brand.
The creative output of this collaborative session was a clean, corporate digital identity which gave a nod to their heritage, and meaningful content that engages the current and next generation of clients. Promotion of their location was central to PR&Ws online presence, and so we found a balance between corporate City imagery and more person-centric shots to help illustrate their service offering.
