It’s a scary prospect and it’s not right for everyone, but a ‘re-brand’ done in the right way and at the right time can breath new life into a business. Branding is knowing what you stand for and bringing it to life! A good branding agency will help you execute this.
We speak from experience as well as research. As you may know, PLOTT re-branded from AP Designs at the start of 2016. We’ve had 6 months to reflect on how it has changed the business. The overall effects have been very positive and bought new opportunities to the company.
We wanted our rebrand to reflect our company culture of ‘unity’ ‘creativity’ and ‘partnership’ and be a genuine representation of who we’ve become. Since then, we’ve achieved what we set out to achieve – we’ve pitched and won much bigger accounts and successfully grown the PLOTT family.
If you are thinking about re-branding; start with research then talk to your clients, your network and your mentors. It may be that you need to fine tune your current brand or just evolve. Once you have made the decision to go for it, that’s when we partner up with you to start the process.
Just to give you an idea of what you are actually ‘in for’, I’ve list the steps below:
Strategy & Research
We take time to understand who you are and what you want to achieve.
We assess your internal and external brand perceptions.
Where, When & How?
We communicate our findings and work with you to develop a communication channel strategy.
We have our own in-house design, development and video production team meaning we can deliver a full end to end strategy whilst controlling every part of the process.
If needs be, we work together to roll out any internal communication initiatives.
When the final delivery date arrives, we make sure that all parties are happy to set the project live.
Support & Measure
We work with you throughout the whole project to ensure ongoing results.