Every time you get a new referral it’s often one of your clients who inspired that person by telling their story. Stories are very powerful.
Imagine now, if your client told that story to hundreds of other people? If we capture these stories, that’s possible.
At PLOTT we are firm believers in the power of great storytelling and using your happy clients to share their experiences with others. This goes for employee stories too.
Customer and employee advocacy really is the most effective form of marketing and business development.
This can be done in a variety of ways, but we are always sensitive to the kind of information that is used and any potential regulatory or compliance issues.
Video is our preferred format (but we also do photo stories) as it’s the most engaging and emotive channel. Plus Google and millennials love video!
Our aim is for viewers to connect with the person telling their story and feel inspired and compelled to make an enquiry. Having a variety of stories that speak to each of your client types is most effective, for example, individuals and business owners.
These stories should be short and thought-provoking and outline how you helped the client at their time of need. We find most clients are more than happy to be filmed and really enjoy helping to tell your story.
