Mexico calling
Being a business owner makes Christmas the ideal time for my annual holiday. We all-but shut down between Christmas Eve and New Years Day. This way I’m not absent from work for too long – it’s ideal for a trip across an ocean. Mexico had been calling for so long I could no longer ignore it. Why, though? I’ve already said it. Stories.
You see, it’s stories that drive us. As human-beings we’re hardwired to listen to storytellers, and to build worlds of imagination based on words alone. That’s why we respond to reviews, recommendations and testimonials. That’s why stories matter for your branding.
Tell your stories
Because if you tell someone your story, and show why you do what you do, they’ll respond positively. They’ll relate to you emotionally, and that’s a good thing. It’s the “why” that people buy, not the “what”. And it was the recommendations – really the anecdotes from my friends – that made me fall in love with Mexico. That was long before I visited, but visit I did. Because I wanted some new stories of my own.
We’ve helped many businesses tell their brand stories – through words, videos and client testimonials. Getting your brand right is key to everything else. Want to see what we can do for you?