1. The What
First, let’s set the scene! Getting the basics right is key to defining your brand.
- What do you do?
- Where do you do it?
- Who do you do it for?
In our brand booklet ‘Once upon a brand…’ we set a series of tasks to help our clients understand themselves and their business in more detail. This is a key tool to helping deliver an authentic and honest story. If you’d like your own copy to work through, just give us a shout.
2. The How
Very few businesses, or stories, are one-of-a-kind. Pinpointing what makes a business unique requires some serious soul-searching and creativity. It’s about finding those tiny features that will make your service, or product, stand out.
- What sets you apart from your competitors?
- What do you promise your clients?
- Why do your clients use you?
3. The Why
This is the big one… by this I mean, why do you get out of bed in the morning? Why does your business exist? What inspires you to do what you do? When you think, act and communicate starting with the ‘Why’, you can inspire others and tell an even greater story.
- What inspired you to launch your business?
- What is your cause, purpose or belief?
We often refer to Simon Sinek’s very powerful but simple idea, people don’t buy what you do, they buy why you do it. This is the magic behind the best brand storytelling – branding from the inside out.
Once you’ve found your why or your ‘hook’ or your overarching plot, bringing your brand to life becomes far easier. The goal now is to tell your story in the most memorable and authentic way.
Examples of our favourite brands and their stories
Before you head off to write your own ‘plot’, we’ll be sharing a series of some of our favourite examples of finance, professional services and B2B storytelling to inspire you. Some we’ve created and some we just admire from afar. These are all handpicked to encourage you to think differently about how you can bring your story to life in a creative way.
Get your ‘Brand Storytelling’ workbook: