When was the last time you rewrote your LinkedIn profile? If you’re reading this, I’m guessing it’s been a while. It’s the kind of thing you force yourself to do so that you can subsequently forget about it. It was for me. Like sorting insurance. A pain to write it the first time, let alone updating it or starting over. So our profiles languish alongside their fellow LinkedIn lurkers.
Despite not getting much attention from their owners, our LinkedIn profiles are working pretty hard for us. From a new contact taking a sneak peak or a well-intentioned stalking from a potential new client, our profiles see a lot of action. Let’s face it, we’re a nosy species! It’s because you can tell so much about someone from their profile. It’s part of our personal brand.
So why then, do we avoid updating them?
I have a confession, I was guilty of letting my LinkedIn profile languish for 5 years. It’d been on my to-do list for so long it had become meaningless. It was just something I’d learned to ignore. If I did look at my profile I’d realise I didn’t know what I wanted to say, so I’d say nothing and put it off again, and again.
So I started to wonder, why are LinkedIn profiles so damn hard to write?
The answer came to me while pondering how much personality I should put into my LinkedIn profile? LinkedIn is a platform for professionals, but even so we should show some humanity and personability. To do so requires sharing a piece of ourselves with our audience. This is why we’re so reluctant to write our profiles. This is why it’s so damn hard.
I knew that my profile should be a mix of personal and professional, but how much of each? How much personal information is too much? Too little and we could sound staid, or worse, boring. Too much and it may sound narcissistic, unprofessional. There’s a risk of alienating our customers and contacts because our profile isn’t resonating, and we’ve failed to show how we can help them.
Happily I can report that I’ve updated my personal Linkedin profile, photo and all. I know you’re all desperate to rush off and read it, and who could blame you? But before you do, I’ll let you into a secret…
… I worked with a professional copywriter to perfect it.