When the going gets tough… The tough get going. You know the song. It’s stuck in your head now isn’t it? You’re welcome.
Of course Billy Ocean has a point, and right now we need to ask ourselves – what do we do when the going gets tough? I’ve just seen the latest ONS stat, the UK economy grew by 0.5% in the last quarter of 2022. So we’re not in recession. Well done us. But that’s a small margin for error going into the new year.
I predict that it means we’ll be seeing increased competitiveness between businesses. The BOE wants to reduce demand to control inflation. Whether that works or not isn’t for me to say, but you know what reduced demand looks like. So, what can we do about it? Price cuts may not work if you’re likely already spending more. Reduced demand means you’ll need to increase your share of clients. Having a great product or service isn’t enough. You’ll need to communicate this effectively to potential clients.
As brand and web experts we know that communication is branding. Your social channels and website, copywriting, brochures, photography and videography, emails… whatever you’re using. Is your brand at the standard it needs to be? Is it reflecting who you are? Is it engaging with your audience? In short, does it work?
We’ve spent the last ten years (or so) helping clients with their brands. For us it always starts with our legendary Brand Workshops. A deep dive into the heart of your business. From there we develop your brand story, purpose and goals. Here are some things to consider when examining your brand.