We get most of our work from referrals, which is lovely because only happy clients make recommendations. We must have a reputation for creating and delivering fresh, bold brands and super fast, slick websites.
It’s not me saying it, you understand. But I wholeheartedly agree with the sentiment. And I always appreciate the referrals.
This is how Simon from Simpex found us. He’s the owner of successful and established express freight company Simpex Express. Simon was developing the idea for a sister brand and was given our name. Simon had spotted an opportunity to develop a brand and website experience that was laser focussed on express van-sized consignments. Already experts in this area, Simon knew that Simpex had capacity to expand – what he needed was a stream of incoming leads.
“Our success gave us the network and capacity to expand. I needed a brand and website that would really stand out in a highly competitive marketplace and give a positive ROI. It was then I was put in touch with PLOTT. Their experience and expertise was obvious from the get-go, and gave me the confidence to push on with Express Van.”
You’re in the right place Simon, as we can definitely help you with that. We created a fresh modern aesthetic for the brand, with a new logo that suggests speed and purpose. We knew the website had to be more polished and more professional than the competition. It would have to broadcast trustworthiness and expertise, and it would have to imply the Express Van ethos of being “express in everything we do.”
The competition’s websites were largely made from ugly, poor performing templates and stuffed with clichéd stock photos. We wanted to showcase Express Van as a real company, with real people doing real things. So we called the wonderful and indefatigable Kate Hollingsworth to take a candid photoshoot. We know the quality of her work, and knew we’d get just what we needed. We used Kate’s team photos to create an inviting meet-the-team page that shows visitors that these are genuine human beings you can trust. That was step one of the user journey.
If you’re contacting an express freight service then time is of the essence, so we worked to develop a no-nonsense and information-rich tone for the website copy. Step two of the user journey is all about efficiency – giving the information you need quickly, and making the call-to-action obvious and easy to use. All of this good stuff is built on top of our very own WordPress based and super fast web platform. We always do the performance, page speed, security, accessibility, mobile responsiveness and SEO friendliness as standard. Because if your website isn’t doing all these things just what is it doing?
Performance in search engine results (SERPS) was paramount to the success of Express Van, and we can and absolutely will deliver a brilliant SEO ready website build of the highest quality. That said we don’t claim to be SEO experts, and we needed expertise. Simon engaged Super Digital to run his SEO and PPC (pay per click) campaigns. We like this way of working, we’ll liaise with the SEO folks and you get the best of both worlds.
During the work on the Express Van brand and website, Simon chose to further engage us for a brand refresh and web rebuild for the parent company, Simpex Express. First things first, our creative director Richard reworked the Simpex Express logo. This was an evolution, bringing the brand up-to-date with vibrant and gradient-free colours. We also decided the brand was mature enough to drop the “express freight” qualifier beneath the logo. Small changes, perhaps, but they make a big difference with respect to modernity.
During the work on the Express Van brand and website, Simon chose to further engage us for a brand refresh and web rebuild for the parent company, Simpex Express. First things first, our creative director Richard reworked the Simpex Express logo. This was an evolution, bringing the brand up-to-date with vibrant and gradient-free colours. We also decided the brand was mature enough to drop the “express freight” qualifier beneath the logo. Small changes, perhaps, but they make a big difference with respect to modernity.
The Simpex website features a behind the scenes video montage that shows the team at work. It shows the reality of the business, and it radiates trust signals and builds confidence. The Simpex website was rolled out with a new domain name too – it’s not the perfect and pithy www.simpex.co.uk
The result is a pair of websites of the same quality and performance, with a familial feel, showing them to be interconnected but separate brands.
“We’re delighted with how the brands and websites have come together, and with how they are performing. Simon was a dream client, and a pleasure to work with.”
If you want a brand review drop us a line, or use our new online booking tool and we’ll arrange a 45 minute call.
