Environmental sustainability and conscious consumption should be at the forefront of everyone’s minds. Now more than ever, 21st century marketing must place social and environmental responsibility ahead of shareholder value.
The Eco Pledge, a Sutton Coldfield Chamber of Commerce initiative spearheaded by PLOTT’s own Katie Hale, is driving this message home to local businesses and throughout the wider Midlands area, and we’ll be promoting it at the Chamber Expo next week. Our illustrator will be there to bring visitors pledges to life in a visual, creative way. Ark Media will also be filming visitors make their pledges as a reminder.
Why are we getting involved?
Finding a purpose beyond the desire to make money is very important in an increasingly competitive world. The attitudes and behaviour of people towards what they buy and why the buy it – whether a consumer product or business service – has changed.
Over the years we have sub-consciously implemented initiatives to reduce our waste (printing less, printing double-sided, reducing plastic, recycling more) but now we want to consciously get behind this scheme and think of further ways we can make a difference, no matter how small.