We spend quite a bit of time thinking about words in the PLOTT office. In a typical week we’ll write a few social posts, a blog or two, copy for a client brochure or website and maybe work on some strong marketing messages. That’s around three to four thousand words a week.
It’s not that many really, but it’s a truly creative endeavour and one we’re all pretty passionate about.
It feels like creating something out of thin air, but that’s not really true. First, the air isn’t that thin. The Oxford English Dictionary estimates there are 171,146 words in common usage. Don’t you just love a really specific ‘estimate’? Secondly, we stand on the shoulders of great artists from the past – just try going a whole week without quoting Shakespeare! In your heart of hearts you know that would be a wild goose chase.
Love of words comes from love of books, and of stories. We’re advocates of story-telling – and believe it to be the foundation of a strong brand. The how and the why you do, what you do, is both emotional and personal. More than ‘what you sell’, it’s ‘why you sell’ that will engage readers.
It is the stories we tell each other that have engaged our ancestors since the beginning of mankind. So let us continue in that tradition and let us celebrate 25 years of World Book Day together.
World Book Day has a worldwide reach with celebrations and events in over 100 countries. This year the theme is “you are a reader” which aims to encourage reading for pleasure. So in honour of that very excellent goal all us PLOTTers share a picture of the books we’re currently reading.