The Pipeline were keen to keep their logo and purple brand colouring, so we set about evolving the brand. Among other things this means reviewing fonts, colourways and messaging, and injecting some modernity and help to future-proof their brand. For the website and wider brand we sourced and helped select the right mix of real images and premium stock photography.
Armed now with The Pipeline’s new Brand Tool Kit we were ready to tackle the website. We had established a need for two “funnels”, or user journeys – one each for their target audiences of individuals and organisations. Our expertise allows this process to go pretty smoothly, and we deftly added some more interesting layouts, clear signposting, calls to action and a balance of stories, video case studies (created with Russell Stedman from 325 Productions UK) and testimonials.
We’re now actively engaged with them to deliver supporting marketing materials and brochures based on their new branding. Their journey isn’t over, and we’re thrilled to work with them now and in the future.