Welcome to the next article in our ‘Bringing your brand to life’ series for Financial Services!
We’ve already looked at how using social media can add authenticity to your brand story, and profiled cool fin-tech company moneyinfo on the innovative ways they bring their brand to life.
In this article, we’re going to look at how boutique wealth management consultancy The Intelligent Strategic Partnership, or TISP for short, capitalises on millennials love of video to reinforce their customer experience and bring their brand purpose to life in an authentic, memorable way.
Having recently worked on the rebrand for TISP, we felt animation was a great way to convey their key messages to their younger, more tech-savvy clients. Animation is captivating and a powerful tactic to tell a story in an entertaining way to hold people’s attention.