We used Russell’s initials to make the logo more personal as he runs his business solo. This makes for a recognisable and memorable logo which fits his own personal brand as well as that of his business.
The PLOTT process
When we come to designing a logo for our clients, the first and most important step is to research the industry; we need to look at what other companies are doing with colours, shapes, graphic devices and type faces. This research enables us to create a impactful and unique logo that will stand out and raise its head above the crowd of competitors.
For us, a great logo needs to be:
Using logos across social media and marketing materials
The 3 logos showcased above have been designed with social media in mind. They each have an icon which can easily be used as profile pictures (something we always take into consideration as a full logo will lose its legibility when reduced down to profile picture size). Having the icon as a social profile picture also enables people to recognise your brand without the full name of the company always being there as well.
This then opens up other avenues for your logo icon to be used on stationery (think business cards, letterheads and compliment slips), promotional products such as pull up banners, and within printed and digital adverts. Not having to use the full logo and still being able recognise the company makes it easier for designing on a smaller scale when more company or product information is needed.
To sum it up
Each of our 3 logos are simple, clean and easy to read whilst conveying the industry/sector of each business. They all have an icon that can be used in conjunction with the full logo, or used on its own and still be recognisable. All use modern typefaces that have longevity, and all are extremely versatile enabling seamless use across all media (print and digital).