Wakemans has been delivering expert advice on complex construction projects for more than fifty years. Their reputation is rock solid.
That’s where Wakemans found themselves in 2025. With over 100 years advising on complex construction projects, their reputation was built on solid foundations. But the brand and website hadn’t kept up.
It was time for a change.
The business had evolved with new people, clients and services. Wakemans is a firm built on clarity, trust and forward thinking, but the brand and website were lagging. The disconnect didn’t sit right. Here’s how we helped them fix that, and what you can take from the process.
Listening comes first
We kicked things off with a full-day discovery meeting. It’s our fact-finding session and it’s important. Not just because it’s step-one, but because it’s the key to getting everything right. We get into the minds of our clients, gaining insights that they themselves often find surprising – in a good way.
So we got together the senior leadership, divisional directors and apprentices — everyone had a seat at the table. We wanted the full picture, not just the top-down view.
What came through clearly was the Wakemans balance: a technically brilliant consultancy, but with an open, friendly culture that clients really value. The kind of business where relationships matter just as much as reports.
From that came the Brand Framework. It’s the foundational document that helps shape everything that follows. Straplines, purpose, key messaging, StoryBrand structure, it’s both toolkit and compass. With it we tell the Wakemans story with clarity and consistency.
“Wakemans were a great team to work with — collaborative, open, and clearly proud of what they do. It was a real privilege to get under the skin of a brand with such a strong heritage, but also such a modern, forward-thinking approach.”
Modern and recognisable
This wasn’t a radical rebrand. The existing logo carried weight with clients and partners. So we kept the essence and refined the details while new colours added some punch for digital devices. In fact we evolved the whole brand identity, which includes the logo, fonts and imagery.
We also made a conscious decision to put people at the heart of the brand. Photographer Kate Hollingsworth captured the team in their own environment. It was ideal timing too, as Wakemans had recently refurbished their space, so it was bright, modern and spacious. Perfect for a photoshoot, and the photos add warmth to what can be a technical profession.
Those portraits are paired with carefully chosen imagery that reflects the sectors Wakemans work in, giving the visual language breadth without losing focus.
Behind the scenes, we worked closely with each division. Directors provided the first content drafts, which we shaped and refined for the web. We created templates to help them maintain consistency moving forward. And the team bios — created via a short questionnaire — became one of the most enjoyable parts of the process. Proof, again, that even in consultancy, people are the most interesting part.
A clearer voice, a better experience
The new Wakemans website is a complete rebuild, designed for performance, clarity and future growth. Navigation is now simpler and more intuitive, with a cleaner visual design and a fresh, modern tone throughout. The balance of real team photography and hand-picked sector imagery gives it both personality and professionalism.
Under the hood, we delivered a high-specification WordPress build that’s faster, more secure, and fully accessible. No off-the-shelf page-builders at PLOTT, we built a bespoke layout system tailored to Wakemans’ needs. It’s intuitive to use, doesn’t compromise performance, and gives the internal team the tools to add new content, case studies and news. It’s easy to manage and hard to break.
And because a great site needs looking after, we host it on our fully managed AWS servers, with daily backups and maintenance updates scheduled twice a year. It’s reliable, fast, and ready for what’s next.
It’s a new platform for Wakemans to grow from. One that reflects their experience, humanity, and momentum, because that’s who they are today.
The value of a brand isn’t just in how it looks. It’s how it works, how it sounds, and how confidently it carries your story into the future.
Ready to find out? We start with a quick call to see where your brand and website stand today.
If you’re looking to grow, attract investors or prepare for exit, a distinctive brand and website are vital. Drop us a line — or use our online booking tool — and we’ll get the ball rolling.
