Clients come to PLOTT for many reasons. Often they have a good idea of what they want from us. Changes to their business have rendered their brand out of step with their goals and values. Their website is old and underperforming. A change of leadership means the logo and brand can finally be updated and modernised.
Sometimes it’s something more specific – a new market to enter or a new strategy to pursue. Over the years we’ve helped businesses with all of this, and more.
The point is that what the client needs is usually – to us – quite obvious. Ageing software, dated brand and an underperforming website. Then Frazer James came to us. They’re a young, dynamic and award-winning company. Frazer James isn’t old enough to have an ageing brand or website, and they have seen excellent business growth. This is thanks to a successful SEO campaign, which is bringing them well over 20,000 web hits a month.
Well, we took a look at their brand and website. At that stage it was only high-level stuff. But we’re experienced and talented creatives. There’s always something with room for improvement. My point is that with Frazer James – it wasn’t obvious.