PLOTT are working with Birmingham’s International Synergies Limited to provide branding and creative support across a new local resource efficiency project supporting SME’s called BASIS (Birmingham And Solihull Industrial Symbiosis).
ISL are the world leading authority on industrial symbiosis, whereby one companies wastes or under-utilised resources can be repurposed to be used by other organisations. By doing this industrial symbiosis reduces costs, increases profits whilst at the same time benefitting the environment by reducing carbon emissions and diverting waste from landfill.
BASIS is funded by the European Regional Development Fund and is led by Birmingham City Council with the support of International Synergies. The BASIS project has already supported nearly 100 local businesses on their sustainable journeys.
International Synergies realised the challenge of promoting BASIS to the target audience. A branding boost and simplification of key messages were needed to successfully promote the industrial symbiosis concept. PLOTT jumped at the challenge as the project’s creative and digital partner.