Are you on the right tracks for HS2?

So whether you agree with the HS2 or not it’s coming and it’s going to bring masses of opportunity, jobs, contracts, and business with it. To get a slice of the action you are going to have to show that your business understands and relates to their objectives. They are spending public money so they need to spend the money responsibly.

What was very clear from the event is that you will not win work with HS2 by just being the cheapest, they are looking for suppliers who can align their values with the HS2 team and show pride in working alongside them.

So, what are their values?

• Love for life
• Passionate about excellence
• One team spirit
• Doing the right thing

Their main focus throughout the day was EDI, Equality, Diversity & Inclusion. It was talked about with passion and pride and they will be seeking suppliers who share their vision for EDI.

The one way you can demonstrate this is with your brand! Showing your values and vision are aligned with that of HS2 through your employees, processes, and practices.

There will be stiff competition for all of the opportunities above and your company presence will be scrutinised, make it easy for HS2 to work with you by clearly showing your service and offerings.

For instance:

• Do you have a website that was created when you started and doesn’t really represent you anymore?
• Do you struggle to attract skilled staff as they go off and work for your competitors?
• When you win a contract you may need to recruit quickly to fulfill your commitments, how are you going to attract new people and keep hold of the good ones you have?

These are all areas a good branding agency can help you overcome. If you are serious about getting a slice of the HS2 action, it is imperative you focus on your ‘shop window’ and present your business in the most favourable light and align your values with HS2.