As well as building the moneyinfo brand, they created Tess – a female fintech leader – and set about building her personal brand. A brand for a character? Yes, it helps sell the story and make it memorable.
Tess and her legitimate persona adds authenticity and builds trust quicker for the challenger brand. She’s reflected as strong, brave and not afraid to do things differently or disrupt.
The energy from the moneyinfo team and the way they’re pushing the boundaries gives them the ability to cut through the traditional financial services marketing channels.
They stand out, getting free social media and press coverage and their message is loud and clear.
They’re not just saying what they’re about – they are truly living and breathing their brand!
Vanilla Ice Rap at a the PFS Festival of Finance
Finance conferences are the last place you’d expect to find someone rapping… So guess what money info did? Yep, they turned their story into a rap and set it to the classic Vanilla Ice track, Ice Ice Baby. Simply genius!
As a result, Tess won Best in Show for the winning moneyinfo presentation at the Festival of Finance!