10 years is a win-win for JDS and PLOTT

In fairness, John from JDS Electrical had wanted a new site for a couple of years but hadn’t had time to focus. We get it, business owners are busy people – but that’s precisely what we’re here for. Ours is a complete service. We’ll need your input at first, after that we’re cool to run with it for you. It’s not just brilliant creative work. Not just clean, compliant and secure programming. Not just copywriting. It’s everything you need. Ideal if you’re as busy as John.

Mark says the original JDS Electrical website was his third website built after joining PLOTT. It also doesn’t feel like Mark’s been here nearly 10 years either. We recommend that websites are updated every 5–6 years, so what gives?

Well, the website was well-built in the first place of course, but it’s also testament to the WordPress system. With regular updates, our own fully-managed web hosting, and hands-on maintenance by our developers the lifetime of the website can be extended.

That’s often not enough, however. JDS Electrical had evolved significantly over the last decade – and their website was not reflective of their current business. The focus was on services no longer their priority. The site still looked pretty good, but to our eye it was dated – because we’ve evolved too!

So it was probably two years overdue for an update. Well that’s the sound of opportunity knocking, right? The opportunity to find out what JDS are up to today, what’s their focus for the next few years. How has the business changed?

We use the outcome of discovery to guide our creative direction. We knew that we wanted to modernise their identity, e.g. logo, fonts, and colours. We inherited their logo, and we didn’t want to discard any brand awareness – so we evolved their logo. It’s more modern now, but still recognisably JDS — we also dropped ‘electrical’, thinking that the brand was mature and recognisable enough without it.

For new team photography and action shots for the website we worked with regular collaborator, Kate Hollingsworth. Her photography expertise and easy-going nature make this a no brainer. But this photoshoot was going to be tricky. Let’s say the locations JDS work in are often less than beautiful — it makes electrical engineering shots really hard to get.

So Anna accompanied Kate as creative director, ready to wrangle engineers into the shots we needed. Add a fun team that was happy to be directed, some depth-of-field, and more than a few clever camera angles, close ups, we got what we needed.

Now JDS look as confident and capable as they are in reality. That’s authenticity, which is key for modern websites. But enough from me. Let’s hear from John instead – here’s his lovely review in full. Then go and take a look at his new website.

We did more than a redesign, we built upon the latest version of our own WordPress software. Faster, more accessible, and more secure. Meanwhile, Mark worked with JDS to realign the words with where the business is today. Go take a look at the new JDS website for yourself.

So, ask yourself this: when was the last time you took a good look at your brand and website?

Are your brand and website fit for 2025?

If you’re thinking about a new brand or website that’s fit for 2025, or you want your own plant-based photoshoot, then get in touch.

Let’s talk about branding, and what works for your brand. Drop us a line – or if you prefer a chat, use our online booking tool – and we’ll get the ball rolling.