If you’ve ever launched a business you’ll know the temptation to cut corners early, but your audience can tell. Those first impressions can make or break your momentum.
So here’s how we helped Abby from Jarmy Recruitment, make the best start with a professional brand and website that’s made to grow.
Abby and Anna go back a long way, so she knew she could put her trust in PLOTT. We don’t take this for granted, but we knew we could help Abby by getting the brand and website right from day one.
And with over 20 years’ experience in recruitment and HR, Abby has the expertise, network, and drive to succeed. (Read her story on her PLOTT website.) What she needed was a brand and website to match. That’s where we came in.
She wanted to keep things simple but professional, something that could be built on as the business grows. Getting this done well from the get-go avoids the ‘DIY trap’. The build-your-own logo and template website path.
There’s an understandable need to control costs when launching a start-up, and so many people go down the DIY path, ending up with a brand and website that look amateur. That’s the kind of thing that can hold a new business back. Instead it’s best to invest in a strong, credible start. Stripping things back a bit with a light brand package and a single page website will help you control costs and build quality in from the beginning.
“I loved working with an old friend, helping her get started. Not everyone feels they can invest in their brand and website at the beginning. But that’s a mistake. Go simple but credible early, and reap the rewards.”
We listened closely to what she wanted, and asked our questions in our all-important discovery workshop. It’s our chance to be our usual honest, no BS selves, and really get to grips with what they need. Then it’s time to get to work.
A brand with personality
We created a visual identity to capture Abby’s honest, human, and personal approach to recruitment. It’s professional to inspire confidence, yet warm and approachable. A reflection of how she works with clients and candidates.
The site includes photos by Lucy Davies. Real shots of Abby on location in Devon. These add warmth and humanity, and a truthfulness that you can’t replicate with stock photos.
A future-proof website
We developed a single-page WordPress site that’s fast, secure, and hosted on AWS. We provided some built-in future proofing too, with our very own PLOTT page-builder. Abby can easily update content herself and add new sections or pages as the business grows. It’s simple to manage now, with the flexibility to expand later.
Keeping things consistent
To keep everything on-brand, we designed custom Canva templates for social posts, proposals, and other marketing materials. This means Abby can quickly create professional-looking content without having to start from scratch each time.
The end result is a launch-ready brand and website that gives Abby the instant credibility she deserves, with the flexibility to grow as her business does.
We’re thrilled to be a part of helping Jarmy Recruitment start strong. We can’t wait to see the business thrive.
If you’ve got five minutes, go take a look at Jarmy Recruitment.
“A huge shoutout again to the dream team behind the brand – Anna Plotnek & Richard Plotnek and the whole crew at PLOTT, who turned my vision into something I’m so proud to put my name to.
“Anna and Rich struck the perfect balance between giving me the space to bring my own ideas to the table and offering their own spot-on recommendations; together creating exactly what I’d envisioned.”
Ready to chat about your business?
We start with a ten-minute call — just to see if we’re a good fit. If it feels right, we’ll follow up with a no-obligation Brand Scan. A clear, professional review of where your brand and website stand today, and how they could work harder for your business.
So, let’s talk about branding, and what works for your business. Drop us a line – or if you prefer a chat, use our online booking tool – and we’ll get the ball rolling.
