When Sarah from Sedulo Tax Advisory got in touch, she already knew what to expect. We’d worked with Jon on Sedulo Wealth — another stand-alone brand within the Sedulo Group brand house. It turns out word gets around.
So we got to work creating a new brand and website for Sedulo Tax Advisory — one that could stand confidently on its own, while still fitting neatly inside the Sedulo Group house of brands. That balance is harder than it looks.
We developed a new identity for Sedulo Tax that complements the Sedulo brand, but doesn’t compete with it. Think ‘clearly related, clearly distinct.’ Clean, professional, but with enough personality to reflect what makes this team different.
Because Sedulo Tax aren’t typical tax advisers. Yes, they’re serious about tax — the stakes are high, the rules complex — but they’re also warm, friendly and very much human about service. That needed to come across in more than just words.
We recommended a new suite of team photography — clean profile shots and candid working images — to bring a bit of life and warmth to the site. The result? Less faceless consultancy, more trust. We want visitors to think “I’d trust these people”.
It’s amazing what happens when you show the people behind the expertise.
We supported Sedulo Tax’s team with content strategy and copy throughout. They brought the technical knowledge (and they have plenty of that!) We brought clarity. Web copy needs to be brief, readable, findable — and accurate. Together, we got there.
We also advised on content structure, with clear sectioning of services and company info. Dual navigation helped us keep things clean, logical, and easy to use. Visitors won’t be getting lost in a maze of menus — just find what you need and get the right help.
The final result is a fast, secure, professional website that reflects the Sedulo Tax Advisory team — clever, capable, and genuinely friendly. It’s got everything it needs — and nothing it doesn’t.
Look, tax isn’t tedious — it’s just complex. People’s eyes don’t glaze over because they’re bored, but because they’re out of their depth. That’s why we have experts.
And if you want a website about something complex — but that isn’t also really boring to visit — well, you need experts.
You need PLOTT.
I know it’s April already, but I still think 2025 sounds like a Sci Fi movie, and a but whether it’s a dystopia or not is up to us. It’s the year for some bold branding. So let’s talk about branding with balls, and what works for your brand.
So if you’re ready, drop us a line – or if you prefer a chat, use our online booking tool – and we’ll get the ball rolling.
